Let’s be real: most social media platforms aren’t built for deal-making—they’re built for scrolling. But LinkedIn? It’s where conversations turn into connections, and connections turn into closings. Especially in 2025, LinkedIn is one of the most underused (and underrated) lead gen tools for mortgage brokers who want to build referral networks, join industry conversations, and stay sharp on trends.
If you’re not using LinkedIn groups as part of your strategy, you’re missing out on a steady stream of referrals, partnerships, and pro-level insights.
Here are the top LinkedIn groups every mortgage broker should join this year:
1. Mortgage Professionals Networking Group
Members: 100,000+
This is the largest LinkedIn group dedicated to mortgage pros across the U.S. You’ll find:
- Lenders, brokers, processors, and underwriters
- Industry updates, rate discussions, and marketing tips
- Networking threads for referrals and job leads
Why join? It’s the digital version of a nationwide water cooler—jump in and contribute value to get visibility.
2. Mortgage Loan Originators Connect
Members: 35,000+
Focused more on loan originators, this group gets tactical. Expect:
- Pipeline tips and lead gen strategies
- CRM, tech stack, and AI tool recommendations
- Real talk about what’s working in today’s market
Why join? It’s a great place to learn from other front-line LOs—and test your ideas in a judgment-free zone.
3. Mortgage Marketing Pros
Members: 20,000+
If you’re tired of marketing that feels like guesswork, this group is for you. You’ll find:
- Strategies for organic + paid lead gen
- Compliance-friendly ad examples
- Social media scripts and video templates
Why join? Your marketing game needs to evolve with the market. This group helps you stay ahead of the curve.
4. National Association of Mortgage Brokers (NAMB) Community
Members: 15,000+
This official group from NAMB includes some of the most experienced brokers in the country. Inside, you’ll get:
- Policy and compliance updates
- Access to virtual and in-person events
- Real-time support from fellow brokers
Why join? If you’re serious about building a long-term career (not just closing deals), this is where the pros go.
5. First-Time Homebuyer Support Groups
Members: Varies
These groups aren’t just for buyers—they’re a goldmine for brokers. Jump in with real advice and:
- Build trust by answering common questions
- Connect with realtors and other local pros
- Position yourself as a helpful expert without pitching
Why join? Add value first, and people will click your profile and reach out. We’ve seen it work firsthand.
LinkedIn = Relationship ROI
When used right, LinkedIn becomes more than just a profile page. It becomes:
- A referral generator
- A content platform
- A learning hub
- A visibility engine
Pro Tip: Set aside 10–15 minutes a day to comment, answer questions, and DM new connections. You’ll see results faster than you think.
Want a LinkedIn strategy that brings in real deals?
Let Lumos Broker help you optimize your profile, scripts, and group engagement strategy.
