Every broker hits a dry spell. The key is to pivot—quickly and strategically.
When the lead notifications go silent, it’s easy to spiral. But most of the time, the problem isn’t you—it’s a small misalignment in your marketing. Before you panic, try these quick moves to regain momentum and get back in front of the right people.
✅ 1. Check Your Google Business Profile
Are you showing up in local searches?
If not, you’re missing out on warm traffic. Make sure your address, hours, services, and contact info are updated. Add new photos, post an update, and respond to recent reviews. Google rewards activity.
Pro tip: Use keywords like “mortgage broker near me” or “home loan expert in [Your City]” in your description for better visibility.
🔄 2. Refresh Your Website CTA (And Try a New Freebie)
Is your call-to-action still converting? If it’s been the same for 6+ months, test a new one.
Offer something bite-sized but high-value like:
- A free homebuyer checklist
- A “credit readiness” guide
- A short video training on pre-approval steps
The goal is to re-capture casual visitors who didn’t convert the first time.
📊 3. Post a Poll or Q&A on Social
Engagement is the secret sauce of algorithm visibility.
Ask questions your audience actually cares about:
- “Are you planning to buy in 2025?”
- “What’s the biggest thing holding you back from buying right now?”
- “Would you rather own a condo or single-family home?”
These simple prompts build trust and reopen conversations.
✉️ 4. DM Five Agents You’ve Worked With
Your network is your fastest route to new leads.
Send a message like:
“Hey! Just checking in—have any new listings that need a reliable lender? Always happy to help however I can.”
It’s personal, low-pressure, and keeps you top-of-mind.
🔍 5. Look at the Drop-Off Points
Check your:
- Google Analytics
- Email open/click rates
- Ad conversion data
- Social media insights
Are people clicking but not booking? Downloading but not replying? Figure out where your funnel is stalling so you know where to fix it.
🛠️ One Small Tweak Can Unlock Big Momentum
Sometimes it’s not about a total overhaul—it’s about making the right micro-adjustment.
The brokers who win long-term aren’t the ones who never stall… they’re the ones who adjust fast.
Need help with lead generation, Google Business optimization, or website audits?
Book a free marketing check-in with Lumos Broker and we’ll walk you through your quick-win opportunities.
