Beyond First-Time Buyers: How to Target Investors & Repeat Clients
If your pipeline is built entirely on first-time buyers, you’re missing out on one of the most stable, scalable segments in the game: investors and repeat clients. These borrowers aren’t just looking to close once—they’re looking for a long-term ally. And if you play it right, that ally can be you. Here’s how to shift […]
New Broker Survival Guide: Your First 6 Months in the Mortgage Industry
Getting licensed is only half the battle. The first six months as a new mortgage broker are make-or-break—and let’s be honest, they can be overwhelming. You’re learning the ropes, trying to find clients, and figuring out how to run a business all at once. Good news? You don’t need to wing it. Here’s a month-by-month […]
Starting from Scratch? How to Build a Mortgage Brand That Stands Out
Launching your own mortgage business? Branding might not be the first thing on your mind—but it should be. Whether you’re focused on helping first-time buyers or scaling with savvy investors, a strong brand helps you stand out in a sea of sameness. It’s how people remember you, trust you, and ultimately choose you over the […]
SEO for New Brokers: How to Rank Your Mortgage Website Faster
Struggling to stand out in a saturated mortgage market? You’re not alone. New mortgage brokers often face the same hurdle: how to get noticed online when competing with established lenders, big-name banks, and brokerages with massive ad budgets. The good news? You don’t need a million-dollar marketing team to rank on Google. You just need […]
The Ultimate Mortgage Broker Website Checklist: What You Need Day One
Congratulations! You’ve taken the leap into the world of mortgage brokering, and now it’s time to build your digital presence. A professional website is one of the most important tools at your disposal, and if you get it right from the start, it can be your most powerful marketing asset. But here’s the thing—creating a […]
Cutting-Edge Website Builders for the Modern Creator
In the dynamic world of web design, standing out requires more than just a standard template. To captivate your audience, you need platforms that offer responsive designs, mesmerizing scroll effects, and seamless AI integration. Here’s a curated list of avant-garde website builders that push the boundaries of web design: 1. Framer Framer combines design and […]
Empowering Mortgage Brokers: A Winning Strategy for Content Success
In today’s digital age, mortgage brokers face a unique challenge—standing out in a crowded market while effectively attracting potential buyers. At Lumos Broker, we specialize in creating tailored marketing strategies for mortgage brokers that not only increase visibility but also drive engagement. By leveraging the power of content, social media, and strategic partnerships, we empower […]
Organizing Your Social Media Content for Different Borrower Profiles
A solid social media strategy is essential for connecting with a wide range of people, especially in real estate. Brokers should identify the types of borrowers they want to target and develop profiles to understand their different motivations. By switching between these profiles, you can better organize your social media posts. For instance, create one […]
Mortgage Broker Marketing: Mastering Your Website Copy
Let’s kick things off with your homepage—it’s the cornerstone of your entire website. A compelling homepage that truly connects with your target audience is crucial for transforming visitors into loyal clients. By embracing a customer-centric branding strategy, you prioritize your clients’ needs and desires, setting the stage for success. Here’s how to create captivating homepage […]
