Beyond First-Time Buyers: How to Target Investors & Repeat Clients
If your pipeline is built entirely on first-time buyers, you’re missing out on one of the most stable, scalable segments in the game: investors and repeat clients. These borrowers aren’t just looking to close once—they’re looking for a long-term ally. And if you play it right, that ally can be you. Here’s how to shift […]
New Broker Survival Guide: Your First 6 Months in the Mortgage Industry
Getting licensed is only half the battle. The first six months as a new mortgage broker are make-or-break—and let’s be honest, they can be overwhelming. You’re learning the ropes, trying to find clients, and figuring out how to run a business all at once. Good news? You don’t need to wing it. Here’s a month-by-month […]
Starting from Scratch? How to Build a Mortgage Brand That Stands Out
Launching your own mortgage business? Branding might not be the first thing on your mind—but it should be. Whether you’re focused on helping first-time buyers or scaling with savvy investors, a strong brand helps you stand out in a sea of sameness. It’s how people remember you, trust you, and ultimately choose you over the […]
5 Rookie Mistakes New Brokers Make (And How to Fix Them Before It’s Too Late)
If you’re just getting started as a mortgage broker, there’s a lot to juggle—and even more to get right from the start. But some of the most common mistakes new brokers make aren’t flashy or dramatic. They’re quiet, persistent leaks in your business engine that will cost you deals and momentum if left unchecked. Let’s […]
Just Got Your License? Here’s the Marketing You Actually Need
Congratulations, you’ve got your mortgage license! The hard part is over, but now comes the exciting—and sometimes overwhelming—part: marketing. Whether you’re new to the industry or you’re looking for ways to grow your presence, it’s essential to have a strong marketing foundation in place to start attracting leads and building your client base. In today’s […]
Mortgage Broker Marketing: 10 Blog Topics to Attract Home Buyers to Your Website
For mortgage brokers, having a blog isn’t just a nice-to-have; it’s a powerful tool to attract potential home buyers to your website. Sharing valuable content that resonates with your target audience can help position you as an expert in the field, win people’s trust, and ultimately generate more leads for your business. But what exactly […]
Empowering Mortgage Brokers: A Winning Strategy for Content Success
In today’s digital age, mortgage brokers face a unique challenge—standing out in a crowded market while effectively attracting potential buyers. At Lumos Broker, we specialize in creating tailored marketing strategies for mortgage brokers that not only increase visibility but also drive engagement. By leveraging the power of content, social media, and strategic partnerships, we empower […]
Top 10 Lead Generation Tactics for Mortgage Brokers Targeting New Homebuyers
For mortgage brokers eyeing the burgeoning market of first-time homebuyers, establishing a consistent and effective lead generation strategy is imperative. With the real estate landscape continually evolving, brokers need to adapt and leverage innovative methods to attract potential clients. Here are the top ten lead generation tactics to help mortgage brokers thrive in today’s competitive […]
Organizing Your Social Media Content for Different Borrower Profiles
A solid social media strategy is essential for connecting with a wide range of people, especially in real estate. Brokers should identify the types of borrowers they want to target and develop profiles to understand their different motivations. By switching between these profiles, you can better organize your social media posts. For instance, create one […]
Mortgage Broker Marketing: Mastering Your Website Copy
Let’s kick things off with your homepage—it’s the cornerstone of your entire website. A compelling homepage that truly connects with your target audience is crucial for transforming visitors into loyal clients. By embracing a customer-centric branding strategy, you prioritize your clients’ needs and desires, setting the stage for success. Here’s how to create captivating homepage […]
