Are You Chasing the Wrong Leads? 3 Signs It’s Time to Switch Tactics
In today’s market, mortgage brokers are bombarded with leads from every angle — website forms, social ads, purchased lists, referrals, you name it. But here’s the hard truth: not every lead is worth your time. If you feel like you’re working harder than ever but seeing fewer closed deals, you might be chasing the wrong […]
Lead Capture 101: How to Get Borrowers to Share Their Info (Without Begging)
Picture this: a potential borrower is browsing your mortgage website, a bit curious about today’s rates. They’re on the fence, but open to the idea of talking to you. Then you hit them with a giant form asking for their name, email, phone, address, credit score, date of birth, and five other details before they […]
Your Website Isn’t Mobile-Friendly? You’re Losing 50% of Your Leads
It’s a Saturday afternoon. A first-time homebuyer just left an open house and wants to check mortgage rates. They pull out their phone, search your name, tap the link, and… nothing loads. Or worse — your site loads in 15 seconds with buttons that are too tiny to tap. Guess what? They’re gone. More than […]
Zero Leads This Week? Here’s What to Do Before You Panic
Every broker hits a dry spell. The key is to pivot—quickly and strategically. When the lead notifications go silent, it’s easy to spiral. But most of the time, the problem isn’t you—it’s a small misalignment in your marketing. Before you panic, try these quick moves to regain momentum and get back in front of the […]
